For the North American market, we’ve created a complete makeup collection that feels “natural yet refined.” The base products focus on lightweight, breathable textures with buildable coverage, allowing the finish to follow the skin’s natural texture and deliver a soft-matte or naturally radiant, skin-like look. It appears more like naturally good skin than a heavy layer of makeup. The sculpting and color products are designed to balance everyday wear with soft glam, so one cohesive range can take you from daily office looks to evening gatherings. Paired with modern packaging featuring clean lines and a smooth, refined touch, each piece is understated yet thoughtfully designed, turning every moment of application and touch-up into an easy, self-assured way of expressing yourself.