Vogue Arabia, Elle Arabia and Harper’s Bazaar Arabia have just released their definitive 2025 beauty lists, and these four picks instantly seized the spotlight: Anastasia Beverly Hills’ festive face palette, Charlotte Tilbury’s “never-duplicated” contour wand, Lisa Eldridge’s pro-level precision concealer and Huda Beauty’s new 16-hour soft-focus setting spray. Stock them now for the same glow editors, influencers and makeup artists are calling the season’s ultimate must-have.

The 2025 Beauty Index reveals a reshuffled top five: Charlotte Tilbury storms into first place on the strength of viral anti-scam storytelling and a headline-grabbing Genshin Impact collab, ending The Ordinary’s two-year reign. The Ordinary still dominates consumer confidence and ESG scores, while Fenty Beauty surges to its highest-ever rank on the back of diversity-driven messaging and an aggressive China push. La Roche-Posay and NARS round out the list—one leveraging dermatologist authority, the other pushing AI innovation—yet both struggle to turn trust and tech into deeper emotional connection.

Chanel, Dior, and other luxury houses spin off color and skincare lines whose high sales rest on two pillars: the parent brand’s prestige and a deeply rooted image of exclusivity. Because the name already signals “the best,” the products can be engineered with top-tier ingredients, craftsmanship, and packaging, while the storytelling effortlessly matches—luxury, timelessness, refinement.

BLACK ROUGE’s lip lineup keeps it No. 2 in SEA color cosmetics; O.TWO.O rules TikTok sales across the Philippines, Malaysia and Indonesia; Focallure ranks top in Philippine e-commerce and boasts 770 k Shopee fans in Malaysia—three brands, one heated regional showdown.

MCOBEAUTY lands in the UK with £15 “affordable-luxury,” E.L.F. BEAUTY seals a billion-dollar RHODE deal to court Gen-Z skincare, and FENTY BEAUTY leaps to its highest-ever Index rank on diversity clout and China momentum.

In 2025, base-makeup dominates Middle-Eastern beauty sales. Consumers want full coverage and all-day wear; brands win by matching the region’s diverse skin tones. Estée Lauder Double Wear rules the luxury tier, Maybelline Fit Me owns the mass market, Huda Beauty’s FAUXFILTER leverages local star power, MAC Studio Fix is the pro favorite, and Fenty Beauty excels with its inclusive shade range across the UAE and Saudi Arabia.

When it comes to makeup, understanding the shelf life of different products is essential for maintaining both product performance and skin safety. Using expired cosmetics can lead to skin irritation or infections, especially for products used around the eyes and lips. This guide provides a comprehensive overview of the shelf life of various makeup categories, both unopened and after opening, along with proper storage recommendations to extend their usability.

Fenty Beauty, Rare Beauty, and Honest Beauty are prominent examples of makeup brands founded by celebrities or influencers. These brands have built a strong identity closely tied to their founders, with marketing strategies that consistently highlight the founder’s personal values, image, and philosophy. Although their marketing angles vary, they share common themes of authenticity, empowerment, and redefining beauty standards.

Mastering the art of makeup application can be daunting, especially for beginners. Here's a step-by-step guide to help you achieve a flawless look with ease. Each step includes a detailed description to ensure you understand the process thoroughly.

E.l.f. Beauty Acquires Hailey Bieber’s Rhode for Up to $1 Billion: The Deal Everyone’s Talking About

This article explores six key cosmetic printing techniques: screen printing, hot stamping, water transfer printing, heat transfer printing, offset printing, and 3D embossed UV printing. Each method offers unique benefits, enhancing product aesthetics, texture, and durability, helping brands create visually appealing and high-quality packaging.

This article introduces key techniques and methods for coloring packaging materials in the beauty industry. These techniques play a crucial role in product packaging design, affecting not only the appearance and texture of the product but also the market positioning and consumer purchasing decisions. Through these techniques, brands can better express the uniqueness and value of their products.