Fall 2025 North-America make-up in one line: holiday drama + true payoff + all-day wear.Lock in these winners:

2025 European fall beauty in one phrase: Clean & Chic with skin-care-meets-make-up and festive exclusivity.Stock these SKUs/shades now:

SEA fall makeup = “hot-year-round, half of sales from base, lazy-eye SKUs exploding, under-US $9 hits fastest”; lock in oil-/water-proof formulas + short-form video to ride the 9.9→11.11 wave.

Middle East fall makeup = high-pigment, 24-h wear, Halal; hero SKUs are 18-pan metal/matte palettes and maple-brick matte liquid lips, backed by smudge-proof liners and glitter gels; base spans deep shades with sand-proof formulas, all in gold Arabic packaging, pushed as a “Desert-Proof Trio” bundle.

As summer drew to a close, Amazon’s beauty aisle posted another record-breaking month. August 2025 data show that treatment-focused skin care and viral short-video sensations were the two biggest sales engines. Below are the ten best-selling beauty SKUs on Amazon.com last month, ranked by estimated monthly revenue.

Come and have a look at the top 9 best looks of MTV2025 selected by Bazaar

This quick guide reveals four décor secrets that turn any beauty store into a magnet for shoppers: a smart layout that extends dwell time, soft, dreamy colors that spark emotion, lighting that makes every shade pop, and rotating displays that keep the space forever fresh.

This concise side-by-side chart breaks down how beauty brands split their efforts between online and offline marketing. It spotlights the shift from social-first, data-driven tactics to classic mass-media and in-store experiences, highlighting differences in channels, technology, cost, interactivity, and brand image—all in one quick glance.

From drug-store giant Maybelline to TikTok-favorite Essence, Amazon.sa and Nice One Saudi spotlight five budget heroes built for desert life: smudge-proof mascaras, pore-blurring foundations, and 16-hour brow gels that keep Arab beauty lovers camera-ready from humid suqs to air-conditioned malls—all under 40 SAR.

Asteri Beauty and Mikyajy are two homegrown Gulf labels rewriting the region’s beauty playbook. Launched in 2023, Saudi-born Asteri delivers “desert-proof” makeup—20+ high-performance products designed to outlast sandstorms, humidity and air-con dryness. Veteran brand Mikyajy, founded in 1999, counters with 260+ stores across 150+ cities, pairing vibrant Middle-Eastern design with smudge-proof formulas built for searing Gulf heat.

IFSCC 2025 Cannes: 48 nations, 1,200+ scientists unite to shape the future of skincare tech, green chemistry & biotech beauty.

Rihanna’s Fenty Beauty partners with Reliance Retail to debut across 50 Sephora India and Tira stores on Aug 7, while MCoBeauty—fresh from its $1.6B DBG backing—now stocks 1,200 Target and 1,450 Kroger locations in the U.S.