Heart Flush: Easy-On Blush Stick

Blush sticks were invented for people who don’t have a lot of time to get ready. This one starts from a very simple idea: it should be easy to use—you shouldn’t have to overthink how much color you’re applying.

Twist it up, draw two soft strokes on your cheeks, blend with your fingertips—that’s it. No brushes, no special technique, no worrying about whether both sides are perfectly even. The texture is a creamy stick at first, but on the skin it turns into a lightweight, softly matte, translucent finish. It’s made with Southeast Asia’s hot, humid climate in mind: not heavy, not greasy, and less likely to melt off.

We focused on two things: high pigmentation and long wear.

High color payoff:
One swipe is enough to show up clearly, which works well on naturally tan or medium-to-deep Southeast Asian skin tones without the color getting “eaten” by the skin. For a soft everyday look, just apply a little; for photos or on-camera moments, add a few more strokes. The shade range is tuned to Southeast Asian aesthetics—pink-based tones that feel sweet and cute, but not dirty or overly childish.

Long-lasting:
The formula has been tested with oil and humidity in mind. The finish can last through a full day of commuting, shopping, or dating, without easily going patchy or smearing into one uneven block of color.

For the packaging, we didn’t pretend to be “cold and professional”—we went straight for a pink heart-shaped design. In the hand, it feels like a tiny mood accessory: cute on the vanity, and very camera-friendly when pulled out of a handbag for touch-ups. The pink heart fits perfectly with the social media taste of young consumers in Southeast Asia: soft, cute, straightforward, a little girly—but not childish.

If your brand is looking for a product that is:

• beginner-friendly as a blush stick,

• highly pigmented with a long-wear formula adapted to Southeast Asia’s hot, humid climate,

• naturally “Instagrammable,” with a pink heart-shaped look that works perfectly in social media content,

then this blush stick can easily become that hero item in your line—
the one customers understand at a glance, dare to buy as their first piece, and are happy to come back for.

We’re always open to working with brands who have ideas and want to create something new together.