This primer was formulated with the same mindset as those popular “it-style” primers in Western markets—first smooth and hydrate the skin, soften the look of pores and fine lines, then let everything else sit better on top. Our biggest wish for this product is simple: after you use it, your skin should look like someone softly turned on a blur filter.
Formula highlights: hydrate, smooth, stabilize—without that heavy silicone mask feel.
Hydrating base:
It contains moisturizing ingredients in a lightweight emollient base. On the skin, it goes on as a soft cream and blends out into a thin “soft-focus veil.” Dry areas don’t feel immediately tight, and combination skin won’t feel suffocated.
Smoother texture:
It gently fills in pores and fine lines so that foundation and cushion products have a smooth surface to lie on, instead of clinging to dry patches or settling line by line into smile lines.
Helps with wear & oil control:
It helps your base stay more stable over a normal 8–10 hour day:
less patchiness, less caking, and less breaking up first around the sides of the nose.
The texture is closer to a lightweight moisturizing cream + soft-focus base. Once blended out, it’s virtually colorless and won’t clash with whatever foundation you put on top.
Golden packaging: turning an “invisible step” into a small ritual
We deliberately dressed it in a golden outer shell—on the vanity, it looks like a little gold bar in your base routine. For brands, it can slide naturally into a “gold collection,” or stand alone as a memorable entry-point product in your base lineup.