Let the Lips Decide: Color-Changing Lipstick

We’ve already created a color-changing blush before, and the feedback was excellent. Naturally, we wanted to carry that success forward—this lipstick was born from that idea. It works on the same principle: reacting to temperature and pH.

So every person, at different moments of the day, will see a slightly different shade on their lips. In terms of texture, we deliberately made it feel closer to a lip balm: lightweight, smooth, packed with moisturising ingredients, comfortable and non-sticky on the lips. At first swipe, it might look almost clear or very sheer, but after a few minutes—once it’s warmed by your lips, exposed to the air and reacting with your pH—the color slowly “grows out.” It doesn’t slam a strong color onto your face all at once; it builds gently, like a blush of emotion rising to the surface.

If you want to add a touch of this “non-copyable” magic to your brand, this color-changing lipstick is a great place to start: we’ll take care of the formula, and you put it into the hands of people who are willing to let their mood and state “give them away” just a little. The rest of the color story, we leave to each pair of lips to write on their own.