Pudding, But Make It Blush
It started with a scroll. On TikTok and Instagram, bouncy pudding blush pots were everywhere—soft, squishy, almost edible. We fell hard for Fwee’s iconic formula and took it into the lab, deconstructing the cushiony bounce, the blurred edges, the playful color payoff. From there we built our own OEM-ready base: a creamy gel that presses like dessert, snaps back like jelly, and holds pigment in a weightless, skin-hugging veil ready to be customized for any brand story.
Soft-Focus, Zero Effort
Tap, blend, done. Color melts into a smooth, soft-matte flush on cheeks and lips—never sticky, always selfie-ready.
Made for Tropical Streets
Created with Southeast Asia in mind, the texture stays light in heat and humidity, resists caking.
We hope to help cosmetic creators around the world realize their creative ideas.If you'd like to create your own product with us, contact us.
Featherlight, gel-cream texture melts on contact, blends effortlessly with fingers or sponge, zero streaks
Buildable from sheer watercolor to vibrant pop; doubles as tinted lip balm for a monochromatic look
It's blurry pudding texture can be spread easily to create a natural overlip effect
How to customize ?
Our customization options include creating any desired color, choosing from various formulas like matte or dewy, designing custom packaging, and establishing a unique brand style.
How to start a private label order ?
FAQ