Liquid Lipstick Velvet smooth weightless Aqua

1. Product Concept / Creation Story
There are a few things stage makeup artists always want from a liquid lipstick: it has to apply fast, the color has to be accurate, and the wear has to be reliable—no constant mirror-checking needed. This lip lacquer follows that same professional logic: one swipe, full coverage, high saturation.
But we also needed it to be easy to wear in everyday life. This formula was developed with SCOTT BARNES–style performance in mind—polished first as something you could wear straight onto the red carpet or stage, and then dialed back so it still feels approachable for daily use.

2. We Know What You’re Looking For
From the US and Europe to Asia, high-pigment, soft-matte, long-wear, transfer-proof lip lacquers have become a solid category. Professional brands have proved one thing: “cinematic” lip results can absolutely be turned into everyday products.
This lip lacquer matches pro-level formulas in payoff, texture, and longevity, but the price point and overall feel are designed to make it your brand’s “hero SKU + repeat-purchase favorite.”

3. Formula, Texture & Finish

• High pigment:
  Sheer application already has presence; built up, it reaches “cover-shot” saturation. Deeper shades stay rich and true even on tan and deep skin tones, without going grey.

• Soft matte finish:
  It goes on as a smooth liquid and sets within seconds into a blurred, velvet-matte finish—no tightness, no chalkiness, with lip lines gently softened.

• Long-wearing & transfer-proof:
  Once the film sets, it stays put. Drinking, wearing a mask, or talking for hours won’t easily disturb it, and it still removes cleanly with a regular makeup remover.

• Comfort:
  Hydrating ingredients are added on top of the long-wear system to reduce that typical “dry and tight” feeling many matte lip lacquers have.

4. Customization & Line Extension
Based on this lip lacquer formula, we can help you:

• Create different color ranges tailored to key markets: East Asia, Western markets, the Middle East, Southeast Asia, etc.;

• Develop two intensity levels: a “Stage Line” and a “Daily Line”;

• Design matching rose-gold or gold packaging to slot into your Pro Artist / Studio / Red Carpet collection.

If you’re looking for a matte lip lacquer base that carries a professional background yet feels accessible to everyday consumers, this formula is an easy story to tell—and easy for the market to understand. And if you have other ideas, we’re more than happy to help you bring them to life.