Product Concept
If blush is in charge of “color,” then contour is in charge of “structure.”
The idea behind this rose gold contour powder is very simple: we wanted a contour you dare to pick up and use.
It won’t look too heavy if you’re not on stage, and a light sweep for everyday won’t make you feel like you’re practicing special effects makeup.
Trend Insight
In recent years, contour trends have been shifting away from
bold, heavy blocks of shadow dragged all the way down to the jawline,
towards lighter, softer shading that simply makes the face look clean and structured—
without screaming “I contoured.”
This contour powder is designed exactly in that direction:
A neutral-to-slightly-cool tone to avoid looking yellow or muddy;
Versatile enough to work in Southeast Asian markets, and still create clean shadows on European, American, and Middle Eastern skin tones.
Texture & Finish
Fine powder: highly milled with a smooth touch; picks up and blends easily with a brush, no chalkiness, no clumping.
Controlled pigmentation: one sweep gives a subtle shadow, but not so intense that “one stroke ruins the whole face.” It can stay soft for daily looks or be layered up to camera-ready intensity.
Natural effect: shading that refines the face without looking harsh.
Packaging
The entire product is housed in a rose gold compact—
on the vanity it looks like a small piece of jewelry, and it has a satisfying weight in the hand.
Brand Customization Options (If You Need Them)
Based on this rose gold contour, we can offer your brand:
Different depth levels (light contour / everyday / deep-skin-focused shades);
Different pan formats (single contour pan / blush–contour duo / highlight–contour–blush trios);
Exclusive rose gold packaging solutions (full rose gold shell, rose gold frame + your brand color, custom logo embossing, etc.).
If your brand is looking for a contour powder that balances everyday wearability with a sense of refinement—and still looks beautiful the moment you flip it open—this rose gold contour can easily become that quiet, irreplaceable piece in your base makeup lineup.