Soft Cloud Flush: Pink Liquid Blush

We formulated this liquid blush with two priorities in mind: easy to blend and easy to use. It’s made to suit the hot, humid climate of Southeast Asia, so we deliberately kept the texture light and non-heavy.

We intentionally designed the packaging in a cute pink—not that cold, overly “professional” look, but something closer to what Southeast Asian girls, young office workers, and content creators love to show on social media: relaxed, photogenic, and soft and “squishy” in the hand. It can stand alone as an entry product for your brand, or sit perfectly inside a full K-beauty / soft girl / daily glow collection as the item that’s easy to buy, easy to love, and easy to repurchase.

In terms of texture, it’s a watery, creamy liquid blush:

• Highly pigmented with just a small dot, but sheers out to a thin layer once blended—ideal for hot, humid weather, never heavy or suffocating;

• Can be blended out easily with fingers, with soft, natural edges that don’t go patchy;

• Has a hint of glow, so the skin looks like it’s “naturally good,” rather than like a patch of powder blush sitting on top.

If your main market is in Southeast Asia, or you want a lightweight, beginner-friendly, social-media-ready pink liquid blush, this can be that product in your lineup—
the one customers instantly understand, are willing to try, and happily come back to repurchase.