Stage-Ready Glow: 16H Setting Spray

1. Product Concept
A setting spray originally only needed to do one thing: keep makeup in place.
But in recent years, we’ve seen a new kind of demand again and again:

“I don’t just want my makeup not to move—I want to look better under the lights.”

This glow setting spray was created from exactly that idea.

From the start, we pictured backstage dressing rooms, dance studios, music festivals, and K-pop-style lighting—
the makeup is already done: foundation, blush, highlighter are all there,
but it still feels like something is missing: a layer of light that ties everything together.

So we combined two jobs into one bottle:

• Lock in the makeup for up to 16 hours of wear;

• At the same time, add a very fine shimmering mist over the face,
  giving the skin a subtle “built-in filter” brightness under the lights.

2. From Matte to “Glowing Long-Wear”
Traditional long-wear setting sprays mostly focused on: oil control, matte finish, ultra-long wear.

But now, from Western to Asian markets, on stage, at parties, and in short-video makeup looks, everything is moving in one direction:

• Base makeup must not dry down into a “foundation shell”;

• It still needs structure, but also glow;

• On camera and under lighting, a skin-like soft radiance is more flattering than a completely flat matte finish.

This glow setting spray is designed exactly along that trend.

3. Formula Highlights

Hydration:

• Infused with moisturizing ingredients, so what hits the face is a water-like mist, not a harsh alcohol blast;

• Helps dry and combination skin resist flaking and tightness under long hours of lighting and air conditioning.

Glow Texture:

• Contains ultra-fine shimmer particles; once shaken, it sprays out as an extremely fine luminous mist;

• Not chunky glitter, but a visible soft twinkle—up close it looks like a gentle wet-skin sheen.

16-Hour Long-Wear:

• The film-forming system helps the base stay intact throughout the day,
  reducing patchiness after oil breakthrough, preventing foundation from breaking down, blush from disappearing, and the sides of the nose from collapsing first.

4. What You Can Build as a Brand

Based on this glow setting spray, we can customize for your brand:

• Different shimmer intensities;

• Packaging that slots directly into a “Golden Glow / Stage / Festival” concept,
  pairing with your existing highlighters, body oils and glitter lip products to create a complete glow-focused lineup.

If you want to add a “one spritz and I’m in stage mode” tool-type hero product to your brand,
this hydrating, glowing, up-to-16-hour setting spray is a very strong place to start—
easy to tell a story with, and easy to sell.