Just Clean: One-Job Cleansing Water

Maybe in an age where everything has to be “multi-functional,” a bottle of water that only removes makeup feels almost “out of date.”

No instant brightening, no miracle claims—when we designed it, we wrote down just one requirement: take everything off the face, thoroughly and quietly, then leave. Don’t strip away moisture, don’t leave an oily film, don’t “perform” its presence on the skin. Just let you, at the end of the day, wipe away sunscreen, foundation, lipstick, mascara layer by layer, until the face that really belongs to you comes back.

Because of that, the formula became very simple, and very stubborn: skin-friendly cleansing ingredients, a system as gentle as we could make it, with a touch of moisture so that when the cotton pad passes over your skin, it doesn’t feel like tugging, but like a light, calming gesture. Not greasy, not stinging, not overly perfumed, and not pretending to be a serum. It doesn’t allow itself to do too many things; it just insists on doing one thing well: cleanse thoroughly, without making you feel like you now “owe” your skin an extra layer of care.

The packaging is a solid, single color. We wanted it to sit on the bathroom counter like a period mark—there to give the day’s makeup a clean ending, not to add another act to the drama. It’s vegan and cruelty-free. That may not make your makeup come off any better, but it does let some people go to bed with a little less weight on their mind: at least in this small, invisible corner, we didn’t ask another life to pay the price for our beauty.

If your brand is also looking for a cleansing water that “does only one thing, but does it right,” maybe we can start from here—by doing the word clean properly, one more time.