Weightless Eyeshadow Glides Pigments Stay Creaseless All Day colorful Eyeshadow

Lunar Blush Palette: Thinking a Little Deeper About “Turning Red”

We’ve always felt that blush has been talked about far too simply—as if it’s just “add a bit of pink so you look healthier.” But if you really look at today’s makeup trends, from heavy contour to bare-skin looks, from sharp lines to blurred edges, what people are truly chasing is something else: I want to look alive, luminous, not wrapped up in foundation and filters. Blush is no longer just “adding color back to the face,” it’s an attitude: I allow a little of my emotion, my circulation, my body warmth to be seen.

So we made this palette into a “moon surface.” The powder is slightly raised, not a perfectly polished flat pan, but something with gentle terrain. Scattered fine shimmer sits on top like tiny points of light on the lunar crust. When you sweep it onto your cheeks, you don’t just get a polite patch of pink—you get a flush with a hint of glow, as if light is slowly rising from underneath the skin rather than sitting on top of it. It’s our answer to a new trend: no longer chasing that poreless, unreal face, but allowing skin to keep some real texture and still find a way to shine.

As for the cute pink packaging—the one that looks like it wandered out of a K-beauty moodboard—that isn’t just market-pleasing imitation. Young people in Southeast Asia live in hot, humid cities while endlessly scrolling through looks from Seoul, Tokyo, and every trending feed. They love lightness, they love “cute,” and they’re also searching for a style that makes sense for their own climate and skin tones. We chose this soft, candy-like pink casing as a way of acknowledging and embracing that cultural drift: an aesthetic that starts in Korea, lands on Southeast Asian skin, and finally grows into its own version of moonlit blush.

This palette is not just another answer to the question “which shade should I wear,” but a small attempt to put the questions of who I am and how I want to be seen back into the hands of the person holding the brush.