Our 30-plus-year factory stepped into Indonesia for the first time, greeted 286 buyers in three days and walked away with 41 on-the-spot MOUs.
We came with a full Halal, hypoallergenic, high-SPF OEM/ODM portfolio and dropped six “won’t-budge” tropical heroes.
Three of TikTok Indonesia’s 5 M+ follower mega-creators live-streamed right from the booth.
Why Indonesia? 32 °C heat + 80 % humidity daily—foundation “melts before you leave the car.” We brought oil-control, long-wear + Halal certification, the two aces that solve the country’s biggest pain point. 90 % of visitors swatched and said: “Finally found a foundation that stays through salat and sweat!”
Day 1 – Officials from BPJPH (Indonesia’s Halal authority) dropped by to hand NAQUA its newest Halal certificate; the photo wall instantly became the “green打卡” (check-in) zone.
Day 2 – Launched three micro-matte liquid lip mousses, 12-hour transfer-proof. We drenched them with coconut water on stage; concurrent viewers topped 120 K.
Day 3 – Opened our “formula-in-1-hour” turbo ODM bar. Clients brought Pantone chips; we delivered finished samples in 60 minutes—ready to fly home that same night.