Which makeup products are suitable for sale in North America during the fall season?
2025-09-26
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Base – long-wear meets skin-care
• 24 h matte foundation (oily) & soft-matte hydrating (dry): Sephora / Ulta “Foundation Week” top-3; shades Fair 1W-N – Deep 5W-E, no-oxidation
• Treatment concealer (niacinamide / HA), “no-crease”; US $8-14 sweet spot
• Bake-ready loose powder + setting-spray duo; Fenty & elf keep selling out, Prime Day ASP US $12-18 -
Eyes – festive colour & pigment
• 15-pan “maple-pumpkin-spark-gold” palettes: Urban Decay Naked Heat, ColourPop Fall Vibes hit Amazon Top-20 every Sept
• Colour liners: forest green, wine, electric violet—Halloween content; NYX coloured range +45 % Aug vs Jul
• Stackable glitter gels & 3-D gems—Amazon 2024 Q4 new-entry Top-10
• Length + curl “zero-smudge” mascara—Maybelline Sky High Prime Day 250 k pcs @ US $8.99 -
Lips – creamy matte + caring gloss
• Cream-matte bullets: chilli-brick, latte-nude, burgundy-queen; US $6-18 band sells best
• Colour-changing / temp-sense lip oils—elf & Burt’s Bees new shades sold out in 2 weeks Sept
• Mirror gloss for layering only; YSL Candy Glaze mini set US $25 gone in 12 h Nordstrom presale -
Cheek & glow – muted mood
• Stick/liquid blush: milk-tea apricot, dried-rose, 30-s set; Amazon avg US $9, 28 % re-buy
• Champagne & rose-gold highlighters—MAC Double-Gleam 16 straight weeks Aug-Nov -
Nails – speedy DIY
• 10-Free fast-dry lacquers: forest, caramel, cherry; US $4-8; Essie / Sally Hansen BOGO 50 % at Walmart fall promo -
Calendar & price
• Labor Day → Halloween → Black Friday triple push; mass US $4-15, mid US $18-35, luxe gifts US $50+
• TikTok / IG #getreadyforfall > 2.8 B views; creator live & clips > 55 % of beauty GMV
• FDA colour + CA Prop 65; PCR packs, vegan & cruelty-free claims add 10-15 %
Ship lightweight (≤ 120 g) to keep FBA fees low, preload to US & CA warehouses by mid-Aug, and use short-form “fall transformation” videos to trigger the Sept-Nov spike.
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Aqua Beauty Biotech Co., Ltd. was established in 2014. Our company combine with R&D, manufacture and sale with more than 10 years experience in the field of OEM & ODM cosmetics. We have always pursued the spirit of "Innovation,Quality and responsibility". Adhered to the principles of people-oriented and market-oriented.
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Contact person : Ms Emma Huang
Contact number: +8613631265911
Whats App: +8613631265911
Contact number: +8613631265911
Whats App: +8613631265911
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Aqua Beauty Biotech Co., Ltd.Building B, No. 183 Shengping East Road, Pingsha Town,Jinwan District, Zhuhai City.Guangdong Province, China