Southeast Asia’s TikTok Beauty Battle: BLACK ROUGE, O.TWO.O & Focallure Lead the Charge
2025-08-01
BLACK ROUGE
BLACK ROUGE is a well-known Korean color-cosmetics brand that has performed exceptionally well in Southeast Asia, especially in Vietnam. According to TMO Group’s 2024 report, BLACK ROUGE ranks second among all color-cosmetics brands in Southeast Asia, and its lip-product line holds the No. 1 market share in the region.
BLACK ROUGE is a well-known Korean color-cosmetics brand that has performed exceptionally well in Southeast Asia, especially in Vietnam. According to TMO Group’s 2024 report, BLACK ROUGE ranks second among all color-cosmetics brands in Southeast Asia, and its lip-product line holds the No. 1 market share in the region.
O.TWO.O
O.TWO.O Beauty has stood out on TikTok in the Philippines, achieving 1.933 million units sold and sales revenue of roughly ₱383 million (about CNY 47.53 million) in the first half of 2024—placing it second in the Beauty & Personal Care category. In Malaysia, the brand moved 1.595 million units, generating around RM 29.216 million (about CNY 45.42 million) and ranking sixth in the same category. On TikTok Indonesia, O.TWO.O captures 48 % of the slots in the Top-50 bestselling stores, demonstrating strong momentum.
O.TWO.O Beauty has stood out on TikTok in the Philippines, achieving 1.933 million units sold and sales revenue of roughly ₱383 million (about CNY 47.53 million) in the first half of 2024—placing it second in the Beauty & Personal Care category. In Malaysia, the brand moved 1.595 million units, generating around RM 29.216 million (about CNY 45.42 million) and ranking sixth in the same category. On TikTok Indonesia, O.TWO.O captures 48 % of the slots in the Top-50 bestselling stores, demonstrating strong momentum.
Focallure
Focallure ranks among the top color-cosmetics e-commerce sellers in the Philippines, particularly excelling in eye and lip makeup. Its official Shopee store in Malaysia has more than 770 k followers, reflecting its popularity in the local market. In Indonesia, Focallure’s eyeshadow line generated IDR 47.96 billion (approximately USD 3.2 million) in sales, underscoring its strong competitive presence there.
Focallure ranks among the top color-cosmetics e-commerce sellers in the Philippines, particularly excelling in eye and lip makeup. Its official Shopee store in Malaysia has more than 770 k followers, reflecting its popularity in the local market. In Indonesia, Focallure’s eyeshadow line generated IDR 47.96 billion (approximately USD 3.2 million) in sales, underscoring its strong competitive presence there.
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Aqua Beauty Biotech Co., Ltd. was established in 2014. Our company combine with R&D, manufacture and sale with more than 10 years experience in the field of OEM & ODM cosmetics. We have always pursued the spirit of "Innovation,Quality and responsibility". Adhered to the principles of people-oriented and market-oriented.
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