A curated showcase of best-selling products from homegrown Middle Eastern brands that are currently flying off the shelves across the region
2025-08-19
Asteri Beauty is a women-founded brand launched in Saudi Arabia in 2023 to deliver high-performance, climate-adaptive makeup for Arab women.
Its key promise is “desert-proof”: every formula is engineered for the region’s extreme conditions, from sand-laden winds and stifling humidity to arid heat and drying air-conditioning.
Its key promise is “desert-proof”: every formula is engineered for the region’s extreme conditions, from sand-laden winds and stifling humidity to arid heat and drying air-conditioning.
Backed by Al-Rashed, Asteri debuted with over 20 products—an unusually broad range for a beauty start-up. The first drop includes bronzing foundations, concealers, highlighters, eyeliners, lip balms, lipsticks, glosses, liners, eyeshadows, mascaras, cream shadows, brow gels, blushes, plus tools like lash combs and makeup bags.
Founded in 1999, Mikyajy has become one of the fastest-growing beauty brands in the Middle East, operating more than 260 stores across over 150 cities in Saudi Arabia, the UAE, Kuwait, and other Gulf states. Its visual identity and product packaging—from vividly hued eyeshadow palettes to striking window displays—fuse bold Middle-Eastern aesthetics with modern design language. Emphasizing long-wear, smudge-proof formulas engineered for the region’s hot, humid climate, Mikyajy has earned enduring popularity among local consumers.
ReviewsNumber of comments: {{ page.total }}
I want to comment?
{{item.nickname ? (item.nickname.slice(0, 2) + '*****') : item.source === 1 ? 'mall buyer' : '--'}}
{{item.comment_time}}
Review in the {{item.country}}
Reviews
Merchant
{{replyItem.nickname ? (replyItem.nickname.slice(0, 2) + '*****') : replyItem.source === 1 ? 'mall buyer' : '--'}}
{{replyItem.parent_nickname ? (replyItem.parent_nickname.slice(0, 2) + '*****') : '--'}}
{{replyItem.is_merchant_reply === 1 ? replyItem.reply_time : replyItem.comment_time}}
Review in the {{replyItem.country}}
Reviews
No customer reviews
recommended for you
no data
GET IN TOUCH WITH Us
Aqua Beauty Biotech Co., Ltd. was established in 2014. Our company combine with R&D, manufacture and sale with more than 10 years experience in the field of OEM & ODM cosmetics. We have always pursued the spirit of "Innovation,Quality and responsibility". Adhered to the principles of people-oriented and market-oriented.
Quick Links
Products
Contact Us
Contact person : Ms Emma Huang
Contact number: +8613631265911
Whats App: +8613631265911
Contact number: +8613631265911
Whats App: +8613631265911
Company address:
Aqua Beauty Biotech Co., Ltd.Building B, No. 183 Shengping East Road, Pingsha Town,Jinwan District, Zhuhai City.Guangdong Province, China