Amazon Beauty Bestsellers – August 2025
2025-09-13
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Medicube Salicylic Acid Exfoliating Pads
Est. revenue: US $2.44 million
Rating / reviews: 4.5 ★ / 5,880
Hook: Dual-textured pads soaked with 2 % salicylic + citric acids for one-step de-gunking; #medicatedpads hashtag has >300 M TikTok views and pushed Amazon searches up 420 % month-on-month. -
Peel-Off Clay Mask (no-brand)
Est. revenue: US $2.09 million
Rating / reviews: 4.4 ★ / 7,418
Hook: Dramatic pore-tightening “strip” effect in 15 minutes; demo videos convert at 38 % repurchase rate. -
Carroten Intensive Tanning Gel
Est. revenue: US $1.91 million
Rating / reviews: 4.4 ★ / 11,005
Hook: Carrot-oil + coconut-oil complex speeds up natural melanin production; vacation-season sales jumped 260 % vs July. -
Sacheu Beauty Peel-Off Lip Stain
Est. revenue: US $1.69 million
Rating / reviews: 3.8 ★ / 12,982
Hook: Brush on, wait 20 min, peel for budge-proof colour infused with hyaluronic acid; five shades ride the “millennial pink” to “maillard” trend wave. -
Vanilla Whipped Body Cream (no-brand)
Est. revenue: US $1.33 million
Rating / reviews: 4.7 ★ / 36,933
Hook: Seven botanical oils + shea, paraben-free; “emotion-care” vanilla scent keeps carts adding. -
Lavender Hand Wash (no-brand)
Est. revenue: US $1.24 million
Rating / reviews: 4.7 ★ / 9,684
Hook: Olive oil + aloe, zero preservatives, Leaping-Bunny certified; 70 % of units sold in multi-pack “refill” size. -
Men’s Volume Styling Powder (no-brand)
Est. revenue: US $1.05 million
Rating / reviews: 4.4 ★ / 19,086
Hook: Dry or wet matte finish; perfect for pompadours and modern quiffs—fastest-growing SKU in male grooming. -
Hawaiian Tropic After Sun Body Butter
Est. revenue: US $0.92 million
Rating / reviews: 4.5 ★ / 11,784
Hook: Coconut, shea & avocado oils deliver 12-hour hydration; tropical coconut scent turns staycation selfies into ads. -
Magnum Solace Night Magnesium Lotion
Est. revenue: US $0.90 million
Rating / reviews: 4.4 ★ / 153
Hook: Magnesium + arnica for pre-sleep muscle relief; gentle enough for sensitive skin, commands premium price in niche recovery segment. -
Moroccanoil Travel-Size Hair Care Set
Est. revenue: US $0.40 million
Rating / reviews: 4.7 ★ / 977
Hook: Argan-oil powered minis, sulfate-free, salon-grade; captures last-minute vacation “carry-on compliant” demand.
Key Take-aways
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Functional actives win: salicylic acid, AHA, collagen and similar “see-it-work” ingredients show the highest conversion.
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TikTok → Amazon funnel is now standard: 90 % of this month’s newcomers surpassed 1,000 reviews within 90 days of going viral.
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Occasion-based spikes: tanning, post-sun repair and travel-friendly sizes rode late-summer holiday behaviour.
Industry watchers note the beauty “fast-hit” cycle on Amazon has shrunk from six months to just 4-8 weeks. Brands hoping to copy these bestsellers must prioritise visually demonstrable benefits and instant gratification in both product design and content strategy.
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Aqua Beauty Biotech Co., Ltd. was established in 2014. Our company combine with R&D, manufacture and sale with more than 10 years experience in the field of OEM & ODM cosmetics. We have always pursued the spirit of "Innovation,Quality and responsibility". Adhered to the principles of people-oriented and market-oriented.
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Contact person : Ms Emma Huang
Contact number: +8613631265911
Whats App: +8613631265911
Contact number: +8613631265911
Whats App: +8613631265911
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Aqua Beauty Biotech Co., Ltd.Building B, No. 183 Shengping East Road, Pingsha Town,Jinwan District, Zhuhai City.Guangdong Province, China