Based on the latest 2025 industry reports and trade-show data, the Middle East (GCC) fall make-up shelf should revolve around three non-negotiables—high saturation / high payoff, 12-24 h long-wear, and Halal compliance—while riding the social-media shade waves and the local festive calendar.
Priority categories and hero shades are listed below for quick sourcing and bundling.
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Eye category (highest margin driver)
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18-pan metal / matte eyeshadow palettes
Hero shades: antique bronze, warm copper, burnt brick, peacock green, midnight blue
Best-sellers: Huda Beauty Desert Dusk, Florasis “Desert Galaxy” GCC limited palette
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Ultra-black waterproof liner + coloured pens (sapphire, emerald, violet)
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Volume-building, sweat-proof mascara (desert “zero-smudge” version)
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Water-activated glitters / glitter gels (huge for Ramadan & National-Day looks)
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Lip category (highest ticket)
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Velvet-matte liquid lipsticks
Key shades: maple brick, date-plum red, berry wine, caramel latte
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Satin / chrome top-coat glosses
Key shades: foil rose, bronze-tangerine (layered for Middle-East “chrome lips”)
Fast-moving SKUs: Perfect Diary “Slim-Heel” Middle-East set, Prada Matte #608 (KSA influencer-led)
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Base category (climate-fit)
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SPF 20-30 / PA+++ long-wear foundation for combination-oily skin, sand & sweat resistant
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10–12 shade span: #Porcelain to #Deep Mocha (avoid grey cast on deep tones)
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Full-coverage corrector + concealer duo (orange corrector tackles dark circles on deeper skin)
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Oil-control pressed powder with micro-pearl for “sun-lit” finish
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Cheek & glow (festive focus)
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Highly pigmented warm blushes: terracotta, rose-brown; baked texture for easy blend-out
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Gold-champagne / rose-gold highlighter to dot above veil-line (brow-bone & cheek apex)
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Nails & body
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Fast-dry lacquers: metallic gold, rose gold, deep oxblood, emerald
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Peel-off body glitter gel (hand & neck accent for weddings & parties)
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Halal & pack cues
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0 alcohol, 0 porcine-derived ingredients; secure Halal cert in advance
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Bilingual Arabic / English labels
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Pack aesthetics: gold, turquoise, arabesque patterns to elevate “gift-ability”
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Starter bundles
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“Desert-Proof 3”: full-coverage foundation + 24 h liner + matte liquid lip
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“Party Eye Set”: 18-color palette + coloured liner + glitter gel
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Ramadan / National-Day gift box: 2 chrome lip glosses + palette + mini setting spray, retails USD 80–120
Sourcing buzzwords: long-wear, waterproof, smudge-proof, Halal, high-pigment.
Pair with TikTok / Instagram “desert test” videos shot by local KOLs to amplify reach and justify premium pricing.