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An professional manufacturer of OEM&ODM cosmetics - Aqua Beauty.

Comprehensive Guide to Makeup Product Shelf Life and Storage Tips

The shelf life of makeup products varies by category, both before and after opening. Generally, liquid foundations and cream foundations have an unopened shelf life of about 3 years, while after opening, they should be used within 6 to 12 months to maintain quality and hygiene. Concealers typically last 3 years unopened, and about 12 months once opened. Loose powders and setting powders are more stable, with an unopened shelf life of 3 years and can be used up to 24 months after opening if stored properly.

Powder blush, contour, and highlighter products share the same longevity, lasting 3 years unopened and up to 24 months after opening. In contrast, cream versions of blush, contour, and highlighters are more susceptible to degradation, with a 12 to 18-month shelf life after opening. Powder eyeshadows can remain effective for 3 years unopened and 24 months post-opening, whereas cream or liquid eyeshadows have a shorter usability of 6 to 12 months after opening.

Eye-related products like eyeliner pencils and liquid eyeliners should be replaced more frequently: they have an unopened shelf life of 3 years, but after opening, they are best used within 3 to 6 months to prevent eye infections. Similarly, mascara should be used within 3 to 6 months of opening, despite having an unopened shelf life of 3 years. Eyebrow pencils and powders last 12 to 18 months once opened.

For lip products, lipsticks and lip balms remain good for 3 years unopened, and 12 to 18 months after opening. Lip glosses, lip tints, and liquid lipsticks also last 3 years unopened, but are best used within 12 months of opening. Lip liners follow a similar timeline, with a post-opening shelf life of 12 to 18 months.

Finally, primers and makeup bases typically last 3 years unopened, and should be used within 6 to 12 months after opening for optimal performance. Proper storage—away from heat, humidity, and direct sunlight—is essential to maximize the lifespan and safety of all makeup products.

Comprehensive Guide to Makeup Product Shelf Life and Storage Tips 1

Note on Storage Conditions:
To preserve the quality and safety of makeup products, they should be stored in a cool, dry place away from direct sunlight and excessive heat or humidity. Avoid keeping cosmetics in bathrooms where temperature and humidity frequently fluctuate, as these conditions can accelerate product deterioration and reduce their effective shelf life.

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Aqua Beauty Biotech Co., Ltd. was established in 2014. Our company combine with R&D, manufacture and sale with more than 10 years experience in the field of OEM & ODM cosmetics. We have always pursued the spirit of "Innovation,Quality and responsibility". Adhered to the principles of people-oriented and market-oriented.
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Contact person : Ms Emma Huang
Contact number: +8613631265911
Whats App: +8613631265911
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Aqua Beauty Biotech Co., Ltd.Building B, No. 183 Shengping East Road, Pingsha Town,Jinwan District, Zhuhai City.Guangdong Province, China
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