What are some influencer-founded cosmetics brands?

Fenty Beauty

Founded by global superstar Rihanna in 2017, Fenty Beauty revolutionized the beauty industry with its core mission: “to create beauty for every skin tone.” The brand is renowned for its unprecedented shade range, especially in foundations, setting a new benchmark for diversity and inclusivity in cosmetics. Fenty Beauty’s marketing campaigns feature models of various ethnicities, skin tones, and backgrounds, emphasizing that beauty is universal and unique to every individual. Rihanna’s personal advocacy for representation and self-expression is deeply embedded in the brand’s DNA, making it a cultural phenomenon beyond just makeup.

Honest Beauty

Honest Beauty was created by American actress and entrepreneur Jessica Alba as part of The Honest Company. The brand focuses on delivering clean, safe, and effective beauty products made with natural and sustainably sourced ingredients. Honest Beauty is committed to transparency, environmental responsibility, and health-conscious formulations, appealing to consumers who prioritize wellness and ingredient safety. Its minimalist packaging and eco-friendly practices align with the growing demand for clean beauty, while Jessica Alba’s personal credibility as a wellness advocate strengthens the brand’s authenticity.

Rare Beauty

Rare Beauty, founded by singer and actress Selena Gomez in 2020, is a makeup brand with a mission to challenge unrealistic beauty standards and promote self-acceptance. The brand encourages embracing one’s natural features rather than concealing imperfections, fostering a message of confidence and inner beauty. Rare Beauty offers a diverse product line designed to be inclusive and user-friendly, catering to all skin tones and skill levels. In addition to its beauty mission, Rare Beauty is known for its mental health advocacy, with a portion of its proceeds supporting mental health initiatives through the Rare Impact Fund. This dual focus on beauty and well-being resonates strongly with younger audiences seeking purpose-driven brands.

These celebrity-founded beauty brands have not only introduced innovative products but also reshaped industry conversations around inclusivity, sustainability, and self-love. Their founders' influence continues to inspire loyal communities of fans who identify with their values and vision for modern beauty.