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Base – “porcelain-glow” & sustainable packs
• Hydrating foundation/cushion with serum (HA + Vit-E), 12 shades Fairy–Deep; refill cartridges for DE/NL vegan crowd
• Blurring translucent powder, talc-free, paper compact; UK Boots top-3 since Sep
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Eyes – mocha & khaki-grey, diffused smoke
• 4-5-pan “coffee-mocha” palette: matte brown + khaki + sheen warm-grey (DIOR, Chanel AW25 runway)
• Limited colour liners: fir-green, haze-purple for Paris “half-smoke” look
• Waterproof lash primer + fibre combo, rain-proof; sales +18 % vs classic
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Lips – matte but creamy
• Cream-matte bullets: maple-red, cool berry, retro rose-wood (LV, YSL AW25)
• Tinted lip-oil: MLN nude-beige + peony oil, +20 % ASP, fits “no-makeup makeup”
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Cheek & glow – low-saturation mood
• Liquid/cream blush: smokey pink, dried-rose, 30-s set, recyclable glass vial
• Champagne-pearl glow stick, paper tube, no plastic; Sephora EU out-of-stock 8 weeks running
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Nails – Paris autumn trio
• 580 Shocking Pink, 908 Bold Black, 321 Wild Beige, peony & pistachio extracts, gel finish
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Holiday & sustainability
• Advent calendars drop Oct; €120 batch sold out in 1.5 h ’23; 2025 versions include refill lip & replaceable pans
• Re-imagined cases in recycled aluminium or PCR plastic; German shoppers pay 12 % premium
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Price & compliance
• Mass €9-20; premium €25-45; luxury €50+ (LV, Dior, Chanel)
• Full EU Cosmetics Reg, CPNP filed, cruelty-free; Nordics/DE add Vegan Society or Ecocert
One-liner: European fall make-up = muted mocha tones + porcelain skin-care base + cream-matte lips, wrapped in sustainable or holiday limited editions—your fastest route to shelf space in DE, FR, UK, IT.