Which makeup products are suitable for sale in Southeast Asia during the fall season?
2025-09-26
Based on the latest 2025 e-commerce and social-platform data, Southeast Asia’s fall (Sep-Nov) color-cosmetics sales are still driven by three factors: “hot & humid climate”, “value for money”, and “social seeding”. There is no real cool season; spotlight periods are back-to-school, pre-Deepavali, and the 9.9 / 11.11 mega-sales. Stock the SKUs and shades below first.
FACE (> 50 % of category GMV)
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Oil-control cushion / compact: SPF ≥ 35, alcohol-free, shades #13-#23 full range; ID & VN can clear 50 k pcs / month
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2-in-1 full-coverage corrector: orange-neutraliser + skin-tone; perfect for TikTok “before-after” clips
LIPS
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Velvet-matte & mousse liquids: maple brick, rose-wood, date-brown; US $5-9 sweet spot; add Vit-C / olive oil for “makeup-skincare” claim and +20 % ASP
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Mirror gloss: peach-tea jelly & strawberry-pop; ride the “glass lip” trend in VN & PH
EYES – fastest-growing
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3- or 5-colour shadow sticks (one-swipe): earth brown, peachy-orange, smoky plum; TH moves 170 k sticks / month at US $1.3 and still 70 % margin
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2-in-1 retractable brow pencil: deep-brown & grey-brown refills + spoolie; TH sold 300 k pcs in May alone
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Ultra-fine 0.1 mm waterproof liner & 39 °C-proof mascara; position as “tropical no-smudge”
CHEEK & GLOW
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Cream / liquid blush: peach-terracotta & rose-brown; sets in 30 s—ideal for “one-tap” TikTok edits
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Cool-champagne highlighter: flatters SEA yellow undertones and gives a “sun-lit filter”
TOOLS & KITS
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Beauty sponges, fold lash curlers, mini puffs (< US $3) as add-ons; bundles accepted well in PH & VN
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Festival 3-pc travel set: cushion + mini lip + brow; US $9.9 on 9.9 sale, often hits 10 k+ orders after platform subsidy
OPERATION NOTES
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Price tiers: ID / VN / PH core US $3-9; MY / SG up to US $15-25, push halal & skincare-infused story
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Content: TikTok creator matrix + “pain-point scenario” clips drive > 60 % of beauty GMV
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Logistics: keep ≤ 100 g to save freight & clearance; pre-stock in overseas warehouses for 11.11 “next-day” tag
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Aqua Beauty Biotech Co., Ltd. was established in 2014. Our company combine with R&D, manufacture and sale with more than 10 years experience in the field of OEM & ODM cosmetics. We have always pursued the spirit of "Innovation,Quality and responsibility". Adhered to the principles of people-oriented and market-oriented.
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Contact number: +8613631265911
Whats App: +8613631265911
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Aqua Beauty Biotech Co., Ltd.Building B, No. 183 Shengping East Road, Pingsha Town,Jinwan District, Zhuhai City.Guangdong Province, China