MCOBEAUTY lands in the UK with £15 “affordable-luxury,” E.L.F. BEAUTY seals a billion-dollar RHODE deal to court Gen-Z skincare, and FENTY BEAUTY leaps to its highest-ever Index rank on diversity clout and China momentum.

In 2025, base-makeup dominates Middle-Eastern beauty sales. Consumers want full coverage and all-day wear; brands win by matching the region’s diverse skin tones. Estée Lauder Double Wear rules the luxury tier, Maybelline Fit Me owns the mass market, Huda Beauty’s FAUXFILTER leverages local star power, MAC Studio Fix is the pro favorite, and Fenty Beauty excels with its inclusive shade range across the UAE and Saudi Arabia.

When it comes to makeup, understanding the shelf life of different products is essential for maintaining both product performance and skin safety. Using expired cosmetics can lead to skin irritation or infections, especially for products used around the eyes and lips. This guide provides a comprehensive overview of the shelf life of various makeup categories, both unopened and after opening, along with proper storage recommendations to extend their usability.

Fenty Beauty, Rare Beauty, and Honest Beauty are prominent examples of makeup brands founded by celebrities or influencers. These brands have built a strong identity closely tied to their founders, with marketing strategies that consistently highlight the founder’s personal values, image, and philosophy. Although their marketing angles vary, they share common themes of authenticity, empowerment, and redefining beauty standards.

Mastering the art of makeup application can be daunting, especially for beginners. Here's a step-by-step guide to help you achieve a flawless look with ease. Each step includes a detailed description to ensure you understand the process thoroughly.

E.l.f. Beauty Acquires Hailey Bieber’s Rhode for Up to $1 Billion: The Deal Everyone’s Talking About

This article explores six key cosmetic printing techniques: screen printing, hot stamping, water transfer printing, heat transfer printing, offset printing, and 3D embossed UV printing. Each method offers unique benefits, enhancing product aesthetics, texture, and durability, helping brands create visually appealing and high-quality packaging.

This article introduces key techniques and methods for coloring packaging materials in the beauty industry. These techniques play a crucial role in product packaging design, affecting not only the appearance and texture of the product but also the market positioning and consumer purchasing decisions. Through these techniques, brands can better express the uniqueness and value of their products.

Ladies and gentlemen, get ready to revolutionize your makeup routine with our latest innovation in beauty: the DEWY SET Hydrating Setting Spray. This is not just another setting spray; it's a game-changer that promises to elevate your look from morning to night.

Step into the vibrant atmosphere of the Hong Kong Beauty Expo, a premier event that brings together beauty enthusiasts, industry professionals, and innovative brands under one roof. The image captures the essence of this dynamic platform, showcasing a lively interaction between our dedicated team and our valued clients.

Welcome to our state-of-the-art beauty studio, where expertise and personal attention come together to create a luxurious client experience. The image captures a moment of our dedicated beauty consultant engaging with clients, showcasing our commitment to personalized service and education in the world of cosmetics.