As summer drew to a close, Amazon’s beauty aisle posted another record-breaking month. August 2025 data show that treatment-focused skin care and viral short-video sensations were the two biggest sales engines. Below are the ten best-selling beauty SKUs on Amazon.com last month, ranked by estimated monthly revenue.

Come and have a look at the top 9 best looks of MTV2025 selected by Bazaar

This quick guide reveals four décor secrets that turn any beauty store into a magnet for shoppers: a smart layout that extends dwell time, soft, dreamy colors that spark emotion, lighting that makes every shade pop, and rotating displays that keep the space forever fresh.

This concise side-by-side chart breaks down how beauty brands split their efforts between online and offline marketing. It spotlights the shift from social-first, data-driven tactics to classic mass-media and in-store experiences, highlighting differences in channels, technology, cost, interactivity, and brand image—all in one quick glance.

From drug-store giant Maybelline to TikTok-favorite Essence, Amazon.sa and Nice One Saudi spotlight five budget heroes built for desert life: smudge-proof mascaras, pore-blurring foundations, and 16-hour brow gels that keep Arab beauty lovers camera-ready from humid suqs to air-conditioned malls—all under 40 SAR.

Asteri Beauty and Mikyajy are two homegrown Gulf labels rewriting the region’s beauty playbook. Launched in 2023, Saudi-born Asteri delivers “desert-proof” makeup—20+ high-performance products designed to outlast sandstorms, humidity and air-con dryness. Veteran brand Mikyajy, founded in 1999, counters with 260+ stores across 150+ cities, pairing vibrant Middle-Eastern design with smudge-proof formulas built for searing Gulf heat.

IFSCC 2025 Cannes: 48 nations, 1,200+ scientists unite to shape the future of skincare tech, green chemistry & biotech beauty.

Rihanna’s Fenty Beauty partners with Reliance Retail to debut across 50 Sephora India and Tira stores on Aug 7, while MCoBeauty—fresh from its $1.6B DBG backing—now stocks 1,200 Target and 1,450 Kroger locations in the U.S.

Vogue Arabia, Elle Arabia and Harper’s Bazaar Arabia have just released their definitive 2025 beauty lists, and these four picks instantly seized the spotlight: Anastasia Beverly Hills’ festive face palette, Charlotte Tilbury’s “never-duplicated” contour wand, Lisa Eldridge’s pro-level precision concealer and Huda Beauty’s new 16-hour soft-focus setting spray. Stock them now for the same glow editors, influencers and makeup artists are calling the season’s ultimate must-have.

The 2025 Beauty Index reveals a reshuffled top five: Charlotte Tilbury storms into first place on the strength of viral anti-scam storytelling and a headline-grabbing Genshin Impact collab, ending The Ordinary’s two-year reign. The Ordinary still dominates consumer confidence and ESG scores, while Fenty Beauty surges to its highest-ever rank on the back of diversity-driven messaging and an aggressive China push. La Roche-Posay and NARS round out the list—one leveraging dermatologist authority, the other pushing AI innovation—yet both struggle to turn trust and tech into deeper emotional connection.

Chanel, Dior, and other luxury houses spin off color and skincare lines whose high sales rest on two pillars: the parent brand’s prestige and a deeply rooted image of exclusivity. Because the name already signals “the best,” the products can be engineered with top-tier ingredients, craftsmanship, and packaging, while the storytelling effortlessly matches—luxury, timelessness, refinement.

BLACK ROUGE’s lip lineup keeps it No. 2 in SEA color cosmetics; O.TWO.O rules TikTok sales across the Philippines, Malaysia and Indonesia; Focallure ranks top in Philippine e-commerce and boasts 770 k Shopee fans in Malaysia—three brands, one heated regional showdown.